The New Yorker

About the Project


Title:Lead Researcher


Client: Spect Work, The New Yorker


Duration: Feb 2021 - April 2021


Tools: Figma


Overview of the clents:
The project was done for course work at Fashion Institute of Technology

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Research

Problems

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Logo of Urban Wizards and phonix over nyc skyline

The Problem

The new yorker has a older demgraphic and younger readership isn't reading there magazin.

The Solution

How can we get younger readers to read the New Yorker? we give them a more userfreindly app experince.

Competors

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Logo of Urban Wizards and phonix over nyc skyline
Logo of Urban Wizards and phonix over nyc skyline
Logo of Urban Wizards and phonix over nyc skyline

Interview Questions

Questions

Interviews

I interviewed three people for this project here is a quote from each one

Interview of the 37 yr teacher


How do you pick where you get the news from?


I like the times cause its investive journalist, cause the breaking news. I get the daily briefing (email) then if I like the headlines I read the whole articles.Otherwise just free articles, and teacher groups where people post lot of whole articles.Otherwise just free articles, and teacher groups where people post lot of whole articles. Best friend husband will emails articles to me just to get a rise out of me, then I google headlines to see if they are real.

Interview of the 26 yr Children's Librarian


What kind of content do you read?


Read the news online, fanfiction, books, read both print and ebooks.

Interview of the 33 yr old Columbia administer, and part time student at Columbia in higher-ed Admin Masters.


How do you pick where you get the news from?


I dont I just rely on others and my wife, mother, friends on facebook

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Logo of Urban Wizards and phonix over nyc skyline
Logo of Urban Wizards and phonix over nyc skyline
Logo of Urban Wizards and phonix over nyc skyline

MPV

Table Stakes

Delighters

Protype

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